In 2017, after over a decade of working with polar bears and wildlife on the ground, Caleb Ross combined his past work in the film industry and new experience in Northern Canada and started Nanuk Operations with the aim to provide ground level tourism and guiding services in the Churchill, Manitoba area. Originally the business focused on photographers and film crews, but has since branched out to include adventure travellers and those wanting to experience small group, intimate tours.

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Nanuk Operations now offers tours during four seasons of the year, has won an award for its Nights Under Lights aurora product, and is expanding with new unique and exciting Adventures to grow the local tourism experience.